SMRTNL
A quarterly internal publication for SMRT staff. For every newsletter, the cover story is uniquely customised to a theme based on the featured story provided by the editorial team.
The cover story for this issue was to feature SMRT’s new series of uniforms. Concept of ‘fashion’ show was picked for the cover, where inside spreads featured staff having conversations in confidence and comfort.
In “Command and Control”, a futuristic theme (mission: spaceship operation) was executed. The photoshoot under Mintlab was carried out at Bishan depot where the traffic control team is driven to ensure better journeys for commuters.